Product launched discussion Essay Example | Topics and Well Written Essays - 500 words

Product launched discussion - Essay ExampleThe business is a specialty food enclose that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package food, and tall mallow and specialty dairy products. The firm has a lot of food products that can be eaten at the moment. on that point is a need for the company to offer other types of food products that have a longer sprightliness shell life. By introducing a new line of food products that that are prepared and frozen the node can take home put it in the freezer and eat it at a afterwards time. The new product can help the company achieve sales growth. In order to approximate the Kudler Food a brief SWOT analysis has been a prepared. A SWOT is a market analytic tool that evaluates the internal and external environment of the firm (Kotler, 2003). One of the strengths of Kudler Fine Food store is that it offers a wide variety of fresh food products. The company has a good management aggroup and over 13 years of experience in the food industry. A weakness of the business vex is that the firm has only three locations. The company cannot achieve the benefits of economies of scale due to its small size.